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Public Relations by  Shari L. Goldstein


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Robert J. Greene
CERTIFIED PUBLIC ACCOUNTANT
CERTIFIED MANAGEMENT ACCOUNTANT

January 11, 1999

Dear Shari:

     Thank you for taking me on as your client.

     In the 10 weeks (which includes Thanksgiving, Christmas, and New Years) since we started working together on publicity for "The Powerful Tax Savings of my Spousal Employment Contract" for married, self-employed business people, you developed a media database, sent out a carefully crafted first main press release, sent out a second, more specific press release targeted at Valentine's Day, and wrote 2 more articles for me by tailoring and re-using the first 2 releases.

     You told me honestly and directly at the beginning that I needed to have a 6 months time frame. OK, I understand.

Cordoba luxury hotelsThe impressive results were faster than could be expected! Results started coming in the first day after the first press release went out by fax and e-mail, before the paper mail could even arrive anywhere. So far, your public relations for the powerful tax savings benefits of my "Spousal Employment Contract" has resulted in 5 articles in 4 national publications, an e-mail magazine article, a radio interview which will be broadcast on 50 stations nationwide, and already 2 more contacts from major national magazines to inquire about specifics.

     In the past, I advertised, at considerable expense, in 4 statewide publications. I got very few phone calls, some trying to sell ME something. I did not get a single new client.

I am rapidly on my way to becoming nationally known as the specialist I really am, in the unusual niche of significant tax savings for married, self-employed business people, through the Spousal Employment Contract I developed.

     I am very excited to be working with you You're great!

Sincerely,
Robert Greene




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